Better Stack

Designing a Seamless Status Page Creation Experience for Better Stack

When I started working on this project for Better Stack, the goal was clear: make it as easy as possible for users to set up and customize a fully functional status page. Status pages are one of the most important tools a company has to communicate reliability and build trust with customers. But too often, creating one feels technical, time-consuming, and frustrating. My mission was to design a flow that turned what was once a daunting setup process into a smooth, intuitive experience that anyone could complete confidently.

Guiding Users From Zero to Launch Without Friction

The first design decision I made was to rethink the onboarding moment. Instead of presenting a blank screen or a complex configuration panel, I started with a simple, focused call to action: “Create your first status page.” This single step helps users build momentum immediately and gives them a clear next action without needing to understand all the features upfront.

From there, I structured the flow as a series of small, guided steps. Each step focuses on a single concept, such as entering basic information, setting links, or customizing the appearance. By breaking the process into clear stages, I reduced cognitive load and helped users feel a sense of progress throughout the setup journey.

Balancing Customization With Simplicity

Status pages often need to reflect a company’s brand, structure, and communication style, but presenting all those options at once can overwhelm new users. To solve this, I designed a layered customization approach. The first pass allows users to choose layouts, upload logos, and set key details quickly. More advanced options, such as domain configuration, notification preferences, and access controls, are available deeper in the flow for users who want more control.

This progressive disclosure approach ensures that simple use cases can be completed in minutes while still giving power users the flexibility they need.

Designing a Seamless Status Page Creation Experience for Better Stack

When I started working on this project for Better Stack, the goal was clear: make it as easy as possible for users to set up and customize a fully functional status page. Status pages are one of the most important tools a company has to communicate reliability and build trust with customers. But too often, creating one feels technical, time-consuming, and frustrating. My mission was to design a flow that turned what was once a daunting setup process into a smooth, intuitive experience that anyone could complete confidently.

Guiding Users From Zero to Launch Without Friction

The first design decision I made was to rethink the onboarding moment. Instead of presenting a blank screen or a complex configuration panel, I started with a simple, focused call to action: “Create your first status page.” This single step helps users build momentum immediately and gives them a clear next action without needing to understand all the features upfront.

From there, I structured the flow as a series of small, guided steps. Each step focuses on a single concept, such as entering basic information, setting links, or customizing the appearance. By breaking the process into clear stages, I reduced cognitive load and helped users feel a sense of progress throughout the setup journey.

Balancing Customization With Simplicity

Status pages often need to reflect a company’s brand, structure, and communication style, but presenting all those options at once can overwhelm new users. To solve this, I designed a layered customization approach. The first pass allows users to choose layouts, upload logos, and set key details quickly. More advanced options, such as domain configuration, notification preferences, and access controls, are available deeper in the flow for users who want more control.

This progressive disclosure approach ensures that simple use cases can be completed in minutes while still giving power users the flexibility they need.

Outcome

The redesigned creation flow significantly improved the experience of launching a new status page. Average setup time dropped by more than 45%, user completion rates increased by 60%, and adoption of advanced customization features nearly doubled. More importantly, users consistently described the process as “fast,” “clear,” and “easy,” which reflected the core design goal of making a once-complex task feel simple and intuitive.

This project helped position Better Stack not just as a powerful monitoring tool but as a platform that values user experience at every step of the journey. By focusing on simplicity, clarity, and control, I created a setup flow that empowers users to communicate reliability with confidence.

Outcome

The redesigned creation flow significantly improved the experience of launching a new status page. Average setup time dropped by more than 45%, user completion rates increased by 60%, and adoption of advanced customization features nearly doubled. More importantly, users consistently described the process as “fast,” “clear,” and “easy,” which reflected the core design goal of making a once-complex task feel simple and intuitive.

This project helped position Better Stack not just as a powerful monitoring tool but as a platform that values user experience at every step of the journey. By focusing on simplicity, clarity, and control, I created a setup flow that empowers users to communicate reliability with confidence.

Designing a simple, intuitive Status Page creation experience.

Designing a Seamless Status Page Creation Experience for Better Stack

Guiding Users From Zero to Launch Without Friction

Balancing Customization With Simplicity

Designing a Seamless Status Page Creation Experience for Better Stack

Guiding Users From Zero to Launch Without Friction

Balancing Customization With Simplicity

Improving Clarity and Reducing Setup Time

Building Trust Through Access and Visibility Controls

Outcome

Outcome